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Sipping Success with Aaron Blaser, founder and CEO of Curioso

In this episode of Sipping Success, we explore the vibrant world of specialty coffee with Aaron Blaser, founder and CEO of Curioso, a Minneapolis-based coffee company renowned for its commitment to sustainability, localism, and the arts. Curioso stands out not just for its coffee but also for creating a community space where art and coffee intertwine, fostering a unique cultural experience. Aaron shares his journey from his initial explorations in Panama to establishing Curioso's distinct presence in the coffee industry.

Key Topics Discussed:

  • 1:00 Min - Aaron's Background and Curioso's Genesis: From a science student to a film and photography enthusiast, Aaron’s eclectic background led him to Panama, where his passion for coffee began amidst sustainable living projects.
  • 10:00 Min - Sustainability and Community Engagement: Curioso emphasizes sustainability through local sourcing, reducing waste, and supporting local artists and businesses, creating a community hub around coffee.
  • 18:00 Min - Adaptability and Growth: Aaron discusses how Curioso adapted its business model from a mobile coffee stand to establishing brick-and-mortar locations, navigating challenges like COVID-19 and evolving consumer needs.


Conclusion:

Curioso's story is a compelling example of how a business can integrate passion for a product with community values and environmental consciousness. Aaron Blaser’s journey from a curious experimenter in Panama to a community-focused entrepreneur in Minneapolis illustrates the impact of adaptability, sustainability, and community in building a successful business.

Mushroom Media
Curioso

Mushroom Media