In this episode of Sipping Success, we explore the vibrant world of specialty coffee with Aaron Blaser, founder and CEO of Curioso, a Minneapolis-based coffee company renowned for its commitment to sustainability, localism, and the arts. Curioso stands out not just for its coffee but also for creating a community space where art and coffee intertwine, fostering a unique cultural experience. Aaron shares his journey from his initial explorations in Panama to establishing Curioso's distinct presence in the coffee industry.
Key Topics Discussed:
- 1:00 Min - Aaron's Background and Curioso's Genesis: From a science student to a film and photography enthusiast, Aaron’s eclectic background led him to Panama, where his passion for coffee began amidst sustainable living projects.
- 10:00 Min - Sustainability and Community Engagement: Curioso emphasizes sustainability through local sourcing, reducing waste, and supporting local artists and businesses, creating a community hub around coffee.
- 18:00 Min - Adaptability and Growth: Aaron discusses how Curioso adapted its business model from a mobile coffee stand to establishing brick-and-mortar locations, navigating challenges like COVID-19 and evolving consumer needs.
Conclusion:
Curioso's story is a compelling example of how a business can integrate passion for a product with community values and environmental consciousness. Aaron Blaser’s journey from a curious experimenter in Panama to a community-focused entrepreneur in Minneapolis illustrates the impact of adaptability, sustainability, and community in building a successful business.
