In this episode of Sipping Success, host Casey Haakinson interviews Alex Ziegler, founder and CEO of Zeki Wellness. Alex shares his journey from a family spice business to launching Zeki Tea, a company focused on health and wellness. Listeners will learn about the challenges and successes Alex has faced in the beverage industry, the importance of high-quality ingredients, and his plans for the future.

Key Topics Discussed:

• 1:00 Min - Alex's Background: Transition from family spice business to founding Zeki Wellness.
• 3:00 Min - Zeki Tea's Unique Offerings: Freshly crafted recipes, imported ingredients, and health benefits.
• 7:00 Min - Wellness Journey: Personal health experiences that inspired the focus on wellness products. Sourcing quality ingredients, managing shelf life, and adapting to market demands.
• 11:00 Min - Marketing Strategies: Leveraging social media, especially LinkedIn, for brand awareness and customer engagement. Importance of consumer input in product development and business decisions.
  

Conclusion:

Alex Ziegler's passion for wellness and commitment to quality have been key drivers in the success of Zeki Tea. His insights on navigating the beverage industry and leveraging social media for marketing offer valuable lessons for aspiring entrepreneurs.