Welcome back to another episode of Sipping Success, where host Casey Haakinson dives into the fascinating world of innovative beverage solutions. In this episode, we're exploring the draft cocktail revolution with Matt Bruhn, CEO of Craft Standard. Matt shares his journey from the early days at Diageo to pioneering the ready-to-draft cocktail market. Discover how Craft Standard is setting the new standard in premium, draft-ready cocktails and transforming the beverage landscape across the U.S.

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Key Topics Discussed:

• 1:00 Min - Introducing Matt Bruhn: From Diageo to Craft Standard, Matt recounts his extensive experience in the beverage industry and the path that led him to redefine cocktail service.
• 3:00 Min - The Genesis of Craft Standard: Matt elaborates on how draft cocktails emerged, highlighting the industry's need for speed, consistency, and quality in cocktail service.
• 5:00 Min - Breaking Barriers: The challenges and successes of introducing a novel product in a traditional market, and how Craft Standard's compatibility with existing draft systems is a game-changer.
• 8:00 Min - Market Penetration and Customer Response: Insights into Craft Standard’s rapid growth, market acceptance, and the diverse sectors embracing draft cocktails, from stadiums to amusement parks.
• 10:00 Min - Popular Picks and Consumer Trends: Matt shares the top-selling draft cocktails and discusses how consumer preferences are shaping the market.

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Conclusion:

Matt Bruhn's journey with Craft Standard is a compelling tale of innovation, market adaptation, and entrepreneurial spirit in the fast-paced world of beverages. His insights shed light on the growing trend of draft cocktails and the potential for more sustainable and efficient serving methods. This episode not only uncorks the technicalities of draft cocktail systems but also serves as inspiration for those looking to stir up the beverage industry.

Stay tuned for more episodes that mix the essence of entrepreneurship with the spirit of beverage innovation. Remember, the journey to success is always worth toasting to, especially with a perfectly crafted draft cocktail in hand.