Harper’s Club
Brand Development, Digital Marketing
Key Achievement #1
Guided Brand Development for VDC. Developed a premium brand identity for VDC, including positioning, messaging, visual guidelines, and emotional storytelling that highlights VDC’s craftsmanship, Virginia roots, and modern whiskey experience.
Key Achievement #2
Delivered a scalable brand architecture framework to support VDC and Courage & Conviction, ensuring clarity and alignment across the Virginia Distillery Company portfolio.
Key Achievement #3
Collaborated on campaign concepts like "Dear Scotland, Nice Try. Sincerely, Virginia." and, "Corn is for cattle. Barley is for whiskey." paired with visual assets that capture VDC’s premium craftsmanship and market distinction.
Key Achievement #4
Built a multi-channel marketing strategy, including customer segmentation, geo-targeted activations, digital tactics, paid media audits, and data-driven recommendations to drive awareness, engagement, and conversions.
