Boken
Brand Development, Digital Marketing
Our work with Boken focuses on shaping the brand into a category defining leader in the American sake renaissance. By pairing Japanese brewing heritage with bold, contemporary branding, we developed Boken’s identity, growth strategy, and activation playbook to establish its relevance with next-gen drinkers and expand the reach of premium craft sake across retail and digital channels.
Key Achievement #1
Crafted a visual brand standard that fuses Japanese tradition with bold Western design cues. The result is a striking and ownable identity that disrupts shelf norms, celebrates the purity of sake, and speaks to Boken’s mission of reimagining how Americans discover and experience sake.
Key Achievement #2
Developed an agile marketing strategy anchored in regional launch playbooks, cultural partnerships, and geo targeted campaigns. Messaging was segmented by audience—ranging from culinary adventurers to sake novices—enabling deep market penetration and accelerated trial in target metros.
Key Achievement #3
Integrated tech stacks for email, DTC, and retail that prioritized first party data collection and consumer journey mapping. This enabled high conversion remarketing and insights driven product development, fueling sustainable growth across both online and offline channels.
