Ume
Brand Development, Digital Marketing
Our work with Ume focused on translating its unique plum forward spirit into a culturally resonant, design-led brand poised for breakout growth. By fusing modern mixology and minimalist aesthetics, we architected a go-to-market strategy that elevated Ume’s presence across digital, retail, and on-premise channels—while building the infrastructure to scale performance and storytelling through first party data and smart media deployment.
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Key Achievement #1
Built a go-to-market roadmap that aligned owned, earned, and paid channels. Executed targeted paid media campaigns with geo-targeted creative, flavor education, and bartender driven content—accelerating awareness and trial in key markets like NYC, LA, and Miami.
Key Achievement #2
Audited and restructured Ume’s email marketing systems—introducing automated flows, segmentation by engagement tier, and personalization triggers. This created a seamless path from site visit to purchase, driving conversion and increasing customer LTV through retention focused campaigns.
Key Achievement #3
Implemented a first party data capture tool to unify digital and on-premise engagement. Built sampling program strategy with integrated data collection at events, retail activations, and online claims—capturing consumer preferences, email, and location data at scale. This enriched Ume’s CRM, powered personalized remarketing, and bridged the gap between real world trial and digital conversion.
Key Achievement #4
Developed a clear and scalable visual identity rooted in Ume’s elegant minimalism, cultural origin, and versatility as a spirits base. Delivered brand standards that guide packaging, photography, web, and digital content—ensuring Ume communicates premium cues while remaining approachable and modern.
